MARKETS IN CRISIS? THE TREATMENT IS GREEN!
Economic development and employment: never before the green colour has meant hope as it does today.
“European Year of green economy”, that’s how EU has called the year 2014, aiming at developing—in the words of the environment commissioner Janex Potocnik—“a circular economy, living in harmony with nature”.Italy seems to get positively aligned with this perspective. A clear tendency emerged from the 2013 report on green economy introduced by Unioncamere and Fondazione Symbola: the future of the peninsula is getting increasingly green.In the balance of the year 2012 “green contribution” already amounted to 10.6% of the overall domestic economy, an added value that in nominal terms (underground economy excluded) accounted for over 100 billion Euros, acquired through 3 million green jobs.In 2013, 328,000 businesses in Italy, equalling 22% of the total, bet on the green economy as an antidote to the crisis. As a matter of fact, the green economy captures the headlines also in terms of employment: past year 38% of the recruiting planned in industry and services (563,000 jobs in total) related to green firms (216,000).