NEXTEST BECAME STRATEGY FOR NON PROFIT
The new models for the identification of the insight behind gift and ethical behaviors.
From now Nextest provides all its experience in research and consulting to support the nonprofit organizations’ strategic processes. In recent years the "third sector" is indeed recording a significant development in terms of skills and of competition level.Therefore grows the need to overcome the simple goals of reputation and trust, to meet more and more advanced approaches of marketing and communication.In this perspective, Nextest has developed a unique model of analysis and segmentation of the target, born from the experience in the consumption field and now applied to the motivations inducing the gift.The methodology will be presented in the next few months to the most influential and innovative players of this cultural revolution taking place in the non-profit world.