Every marketing initiative has its own research support. Nextest will assist you in the tactical or strategic challenges faced by the company.
institutions (public and private)
studies on the climate and satisfaction of human resources
analysis of the internal motivation and of the adhesion to the corporate mission
assessment of training needs and initiatives
Competitive scenario
investigation of the market and of the current players
segmentation and analysis of current and potential targets
analysis of purchasing and consumption behaviours
geo-marketing and of the territory potential analysis
Products and services
assessment of the product/service performance
analysis and development of the name/logo
analysis and development of the packaging
analysis of the price and of demand elasticity
analysis and overall structure of the marketing mix
Distribution
exploratory studies on the distribution channel
assessment of the trade performance and satisfaction
analysis of purchase dynamics and of the relation with the point of sale
Customer
evaluation of the customer/user’s satisfaction
evaluation of the degree of loyalty of the customer/user
selection of the success factors in the relationship with the customer/user
analysis supporting the creation of the Customer Relationship Management
Strategy
development of new products and line extension
evaluation of the brand health and brand equity
evolution of the brand and corporate identity
strategic positioning of the brand
strategies for the Customer Relationship Management
Communication
identification and optimization of the copy strategy
assessment and evolution of the creative idea
a post-evaluation of the message efficacy
continuous monitoring of the effects generated by the communication
assessment of the efficacy of the media planning and media-mix
evaluation of promotional and below-the-line activities
Web
Assessment of the accessibility and usability of the site
Analysis of the design and the content
Studies on the positioning and consistency with the corporate identity
Analysis and strategic segmentation of the users
Evaluation of the performance and of the on-line communication
CRS and social innovation
Surveys on stakeholders engagement
Analysis and development of the brand social equity
Performance assessment of environmental and social initiatives