From well-established to the best innovative analysis patterns, Nextest's offer is complete, designed to meet all your fact-finding needs.
MARKET SETTING TEST
exploring the consumption scenarios in the specific market segments: current offer, competitive set, current trends and unmet needs.
CONCEPT TEST
testing a product or strategy idea by verifying its acceptance and potential in the market, before its actual execution.
PRODUCT TEST
analyzing the performance and areas of optimization of a product on various levels: visual impact test, sniff test, taste test, performance test, etc.
PACK TEST
testing the aesthetic and functional values of a new packaging and its consistency with the brand positioning.
NAME/LOGO TEST
testing the likeability of a new name, both visually and phonetically, as well as the semantic adherence to the product.
PRICE TEST
exploring the market responsiveness to various price hypotheses, thus identifying the optimal demand-offer balance.
PRE ADVERTISING TEST
analyzing and comparing one or more creative ideas, thus providing useful indications to fine-tune an effective advertising message.
POST ADVERTISING TEST
assessing the impact, recall and efficacy of an advertising campaign soon after its transmission.
TRACKING ADVERTISING TEST
rating the performance of the advertising communication and the effects generated on the brand renown and image over time.
MARKETING MIX TEST
analyzing synergies among different marketing levers - name, pack, product, price, communication, distribution to get a more incisive positioning of the brand.
BRAND IDENTITY & EQUITY
analyzing the current and potential brand health: image, distinctive values, its positioning in the competitive arena.
MISTERY SHOPPING
assessing the sales modes and techniques of the trade personnel by simulating the purchase of a specific product.
USAGE & ATTITUDE
investigating consumption attitudes and behaviours relative to a specific product and the product category it belongs to.
CUSTOMER SATISFACTION
identifying and classifying the factors that influence the end-user's satisfaction with a view to consolidate brand loyalty
RETAILER SATISFACTION
exploring the degree of satisfaction of the sales network, thus identifying potential areas of evolution and offer optimization.
COMPANY MOOD TEST
investigating the climate and relational dynamics in an institution, both public and private, suggesting the best appropriate measures to take.