Nextest is a research team dedicated to to qualitative and quantitative market analysis since 2001.
We were born to carry out strategic research and we really do that! This is made possible by the presence of the founding partners, Silvia Lavi and Beppe Vicenti, who daily take part in the analytic process, bringing to it their twenty-year-long expertise in the world of brands and communication.Our surveys subsequently take on explanatory strength and consulting value hardly experienced in conventional agencies.
Nextest is member of ESOMAR (European Society for Opinion and Marketing Research) and operates in observance of the association’s ethical standards.
silvia lavi
director of quantitative research
Degree in Political Science with a sociology course of study. She carried out many activities of social research within the University circle, in cooperation with Renato Mannheimer’s and Stefano Draghi’s chairs of Research Methodology.She has over 20 years of expertise in the field of quantitative research and held managing positions in well-known agencies, such as IPSOS, Demoskopea, Databank. She later worked as a Scientific Director for the CARAT group, offering consultancy to the client companies about research and marketing strategies.In 2001 she founded NEXTEST, an agency specialized in strategic research.
beppe vicenti
director of qualitative research
Degree in Philosophy with a psychology course of study. For several years he cooperated to the educational and research activity of the chair of Dynamic Psychology at the Università Statale in Milan and was in charge of the annual courses of Meeting and Interviewing Techniques at the Postgraduate School by the same faculty.He has been working in qualitative research for over 20 years cooperating with several agencies till when he became research manager in the qualitative department in IPSOS. Today he carries out many activities in the field of corporate consultancy and training for the Politecnico University in Milan, Bocconi University, Istituto Superiore di Comunicazione, Accademia di Comunicazione and others.In 2001 he founded NEXTEST, an agency specialized in strategic research.